How People․ai Delivers Visibility, Alignment, and Insights for Marketing Leadership
Measurement of Campaign Influence
If all of your contacts aren't captured in the CRM, marketing doesn't stand a chance to report on influence. With People.ai's AI for Marketing, marketers can measure campaign influence and success by capturing lead and contact touches from inbound and outbound activities and logging that data to the correct account and opportunity.
Unlock Programmatic Marketing
Sales activity data is the new secret weapon for marketers. Having all customer-facing activity captured in the CRM enables the ability to have reliable real-time automatic event triggers for programmatic marketing based on sales team activities (or lack thereof).
Attribution and Closed-Loop Reporting
If it's not in the CRM it didn't happen. If a salesperson meets a sales lead at a conference and never entered them in the CRM, there's no way to track attribution. Get accurate reporting and attribution for marketing events and campaigns through cutting-edge automatic activity to opportunity matching.
Expand Total Addressable Market (TAM)
Unlock a free hidden Rolodex of contacts, and automatically expand your total addressable market (TAM) by capturing the contacts that sales has previously engaged with but not yet added to your CRM - and, never miss a contact again. These additional contacts expand marketing's reach within target accounts, thereby allowing marketing to better focus their efforts on accelerating opportunities as they progress.
Focus ABM Efforts
Stop buying lists to accelerate your ABM efforts, and guessing who the buying group is. Let your team's sales activities automatically add the buying group to your marketing campaigns in real-time. With People.ai's AI for Marketing, marketers can identify the opportunity buying groups, and target your account’s buying-unit as well as gain sales stage visibility.
Maintain an “Evergreen” CRM
People.ai proactively updates CRM contacts in real-time, cross-references contact info with People.ai data to assure accuracy, and creates net new contacts when needed, or matches and assigns existing contacts to the right opportunities – This additional enrichment assures that your CRM always has the right people, with the right information that marketing and sales should be engaging with.
People.ai’s Campaign360 is the industry’s only AI-based solution that equips Marketers with the real-time, full funnel campaign visibility they need at their fingertips. Stop wondering if you’re getting ROI on your marketing efforts, and start bragging about it.
Trusted By The Best
”People.ai provides a critical layer of intelligence for our team. We have a full picture of all activity going on in our accounts, understand where our team is spending their time, and what has the biggest impact.”
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