People.ai

Whether you’re looking for a specific solution or inspiration for tools to make your team more effective, we’ve got you covered in this roundup of the 35 best apps for your team to take advantage of in 2022.

Best Sales Automation Apps

When it comes to sales automation apps, you really need to trust the technology since you’re entrusting a third party with your processes and data. Below, we’ve identified some trustworthy apps, including yours truly: 

1. People.ai

Overview

People.ai is the industry leader in AI-powered automation for sales, with 50 patents driving value in the growing Revenue Operations & Intelligence (RO&I) space. People.ai empowers enterprises with world-class account and opportunity management solutions enabling them to ramp reps faster, increase revenue per rep, and close more deals in the pipeline.

Top Automation Features:

  • SmartMatch™ eliminates manual data entry by auto-populating your CRM, linking emails, meetings, contacts, and activities to the right accounts and opportunities.
  • SmartContacts™ self-update every time new information is uncovered and feed directly into CRM and marketing systems to fuel campaigns and deal strategy.
  • Automated activity tracking, forecasting, and actionable coaching insights.

Price: Demo/Contact

2. Reply.io

Overview

Reply’s sales engagement platform creates a unified and automated approach to multi-channel outreach including AI-automated email management, LinkedIn prospecting, and test-driven analytics for uncovering performance trends automatically.  

Top Automation Features:

  • Automated email and call recommendations based on prospect email activity.
  • LinkedIn automation for connection requests, messages, and task flow to speed up outreach. 
  • Multi-channel outreach at scale.  

Price: $50-$120+/month/seat

3. Keap

Overview

Keap is a sales and marketing CRM with built-in automation software that provides time-saving task automation from lead capture through invoice and payment follow-up. Keap also has an advanced automation feature that allows users to build custom flows to automate repetitive tasks. 

Top Automation Features:

  • Lead capture from form submission to meeting booked, fully automated. 
  • Automatic sales nurture email sequences for new leads. 
  • Scheduled purchase follow-ups to remind customers of unpaid invoices. 

Price: $56-$350+/month (Additional users are $30 each) 

4. SalesLoft

Overview

SalesLoft is building an all-in-one platform for revenue teams to hit their goals through deal-specific insights and cadence automation, guiding reps through pipeline generation, renewals, and more. 

Top Automation features:

  • Cadence and interaction orchestration at every step of the customer journey.
  • Sales playbook automation to walk reps through every deal stage.
  • Email automation rules route emails to relevant workflows and responses. 

Price: Demo/Contact

5. Growbots

Overview

Growbots is an outbound sales platform that feeds your pipeline with an expansive database of relevant leads to jumpstart a successful campaign. It allows companies to personalize and schedule emails while optimizing their campaigns through A/B testing. 

Top Automation Features:

  • Gives you access to lists of potential customers and their contact information.
  • Creates personal email campaigns with automated follow-ups.
  • Optimizes your campaign with A/B testing.

Price: $49 to $199+/month (Additional users are $49 each)

Sales Productivity Apps

1. PeopleGlass

Overview

PeopleGlass simplifies the Salesforce experience by taking a spreadsheet-like approach to making updates. The app puts all your information into a single view, meaning you don’t have to open multiple tabs in Salesforce. Additionally, PeopleGlass allows you to customize forms, sheets, and dashboard metrics based on your specific business needs.

Top Productivity features:

  • Streamline workflow in Salesforce.
  • Organize Salesforce and reduce the clutter of unnecessary tabs.
  • Customize your sheets, forms, and dashboard metrics based on your business.

Price: Free

2. Ring.io

Overview

Ring.io is a telephony app with click-to-call features, pre-recorded voicemail options, and local area caller ID to increase the response rate of outgoing calls. Its platform uses CRM data to route incoming calls to the most relevant representatives on your sales team. 

Top Productivity features:

  • Automates phone prospecting with native click-to-call and pre-recorded voicemails.
  • Uses CRM data to route inbound calls and reduce customer friction.
  • Provides training tools and daily call metrics.

Price: $69-$109/per user per month

3. Outfunnel

Overview 

Outfunnel is a marketing tool that syncs contacts between your marketing lists and CRM. The tool features instant shareability of marketing data with sales teams and web tracking to reveal how your leads interact with your website.

Top Productivity features:

  • Contact sync between marketing lists and CRM.
  • Web tracking and lead scoring tools to collect user data.
  • Tools to automate email marketing processes.

Price: $19-$129/month

4. Cresta

Overview

Cresta’s AI analyzes the strategies that work for your top performers and disseminates that information with real-time guidance and coaching to the rest of your team. Its AI prompts suggestions in real-time providing optimal responses during customer interactions.

Top Productivity features:

  • Customizable AI that learns and teaches optimal sales strategies to your team.
  • Automated coaching and call transcription services.
  • Live analytics to measure agent performance.

Price: Demo/Contact

5. Groove 

Overview

Groove is a sales engagement platform that offers multi-channel campaign automation and a sales dialer that prioritizes calls with important leads first. It also features sales and marketing experts who provide content writing services for emails and call scripts.

Top Productivity features:

  • Multi-step automated flows across calls, email, and SMS.
  • A/B testing with analytics and performance data for flow optimization.
  • Auto-dialer to increase outbound call volume.

Price: Demo/Contact

Apps for Prospecting 

1. LinkedIn Sales Navigator

Overview

LinkedIn Sales Navigator features organizational tools, outreach channels, and lead recommendations for optimized prospecting. Furthermore, the sales tool enables you to tap into LinkedIn’s network and use InMail messages to reach prospects, even when you aren’t connected.

Top Prospecting features:

  • Advanced lead search capabilities allow you to find prospects based on custom criteria.
  • Ability to reach out directly to prospects with 20-50 monthly InMail messages.
  • Lead recommendations, list-building tools, and CRM integrations. 

Price: $79.99-$108.33+/per user per month

2. Hunter

Overview 

Hunter is an email-finding tool that enables teams to locate the email addresses of relevant prospects across the web. It allows you to search in bulk or on a domain basis for professional and company emails while ensuring email deliverability.

Top Prospecting features

  • Bulk email-finding capabilities.
  • Email verifier ensures email deliverability.
  • Contact information including name, title, email address, and more.

Price: $0-$399/month

3. Lusha 

Overview

Lusha is a prospecting app with workflow automation features and an expansive database with phone numbers and emails of potential leads. The app boasts an 81% accuracy rate within its contact information database.

Top Prospecting features

  • 81% accurate contact information for potential leads.
  • Can integrate with Outreach, Salesforce, and other tools for workflow automation.
  • Lusha’s Prospecting Platform helps optimize prospect research and list building.

Price: $74-$149+/per month

4. Seamless.ai

Overview 

Seamless uses its AI engine to search across websites to find and verify email addresses, direct-dial information, and other insights. The tool also features lead recommendations based on customizable search criteria.

Top Prospecting features

  • AI search engine to scour the web for prospects’ contact information.
  • Email verification tool and database that updates in real-time.
  • Lead generation feature with customizable filter criteria.

Price: Demo/Contact

5. Detective.io

Overview

Detective automates your sales process by providing you with background information about your prospects. This helps your team quickly qualify leads, saving you time on outbound.

Top Prospecting features

  • Instant access to information about prospects.
  • Tools to automate your team’s research process.
  • Insights to optimize email outreach.

Price: Demo/Contact

Apps for Tracking Sales 

1. Gong.io

Overview

Gong is an AI-based language tool that provides insights about customer interactions and team performance to close more deals. Through data analysis, Gong suggests business risks, opportunities, and identifies which people on your team could benefit from further training.

Top Sales features

  • Optimizes sales teams with feedback on customer interactions.
  • Provides business insight and market strategy analysis tools.
  • Surfaces real-time AI-derived suggestions to help close sales.

Price: Demo/Contact

2. Chorus.ai 

Overview

Chorus uses AI conversation intelligence to analyze data about your sales team’s interactions with customers. The app records and transcribes customer calls in real-time and offers suggestions on how to optimize your sales flow.

Top Sales features

  • Analysis of conversation metrics such as talk-to-listen ratios and filler words used.
  • Real-time feedback on customer interactions.
  • Call-skill coaching function automates team training.

Price: Demo/Contact

3. Invoca

Overview

Through conversation intelligence technology, Invoca tracks sales calls and offers remote agent coaching for your team. Invoca measures marketing metrics such as your number of sales calls, high-intent shoppers, and customer conversion rates.

Top Sales features

  • Sales call analysis tools.
  • Remote agent coaching for team members.
  • In-depth marketing metrics such as call volume, purchase intent, and conversion rates.

Price: Demo/Contact

4. LeadSquared

Overview

LeadSquared is a sales tracking tool that monitors CRM data in real-time. Its dynamic sales dashboard tracks email metrics, pipeline reports, sales closure rates, and call reports.

Top Sales features

  • Real-time CRM data analysis.
  • Sales dashboard to monitor email metrics, pipeline reports, sales closure rates, and call reports.
  • Analyzes team ability surfacing high performing and underperforming members.

Price: $25-$100+/per person per month

5. Pipedrive 

Overview

Pipedrive is a robust CRM platform capable of automating marketing and sales processes with built-in AI call tracking and communication scheduling tools. Its Sales Assistant feature suggests automation opportunities and personalized sales hints for your team.

Top Sales features

  • Easy-to-use, intuitive CRM.
  • AI Sales Assistant gives personalized suggestions to improve your sales process.
  • Extensive activity reports track emails, demos, and highlight sales performance.

Price: $12.50-$99+/per user per month

Top Salesforce Productivity Integrations 

1. People.ai

Overview

There’s no doubt that Salesforce is a powerful CRM, but its value is directly correlated to the amount of time spent manually updating the system. And because reps tend to prioritize selling over CRM and other internal reporting-related activities, a large percentage of business activities and contacts never make it into Salesforce. 

People.ai automates the capture of business activity data, funneling valuable activity and contact information into your CRM and freeing reps from tedious manual data entry so they can spend more time selling. 

Top Productivity features

  • Sync sales activity and contact data automatically into CRM.
  • Uncover actionable insights and analytics into rep performance for coaching opportunities. 
  • Access activity audits for reps to visualize productivity and progress towards quota attainment.

Price: Demo/Contact

2. ClosePlan

Overview

ClosePlan is a native Salesforce app that offers relationship maps, deal scorecards, and sales playbooks to optimize your sales process. Scorecards refine your prospect qualification process, relationship maps manage customer relationships, and playbooks enforce best practices in your sales methodology.

Top Productivity features

  • Refines customer qualification process with intuitive deal scorecards.
  • Relationship mapping for account management and planning.
  • Sales playbooks serve as a reference for sales best practices.

Price: $33+/per user per month

3. Tenfold

Overview

Tenfold features an array of productivity and customer satisfaction functions including click-to-call and real-time transcription features, as well as post-call analysis. The app features omnichannel integrations and a 24/7 support team.

Top Productivity features

  • Click-to-call functionality.
  • Real-time call transcription features.
  • Post-call AI analysis and coaching tools. 

Price: Demo/Request $20+/per user per month

4. Taskray

Overview

Taskray is a customer onboarding and project management integration with built-in templates and onboarding automation tools. It has built-in best practices for onboarding and analytics software to measure your opportunities for customer retention.

Top Productivity features

  • Onboarding automation tools.
  • Analytics capabilities to assess your onboarding processes.
  • Built-in project templates.

Price: $25-$60+/per user per month

5. Quip

Overview

Quip is a Salesforce productivity platform that enables team collaboration with interconnected spreadsheet, document and presentation software. Quip is particularly useful for keeping information across your team all in one accessible place.

Top Productivity features

  • Sales Cloud unifies team information in a single, accessible space.
  • Integrates with Slack and CRM for fluid information sharing and ease of use.
  • Extensive document and spreadsheet template customization features.

Price: $10-$100+/per user per month

Apps for Sales Enablement 

1. Seismic

Overview

Seismic’s sales enablement solution is a platform that enables teams to automate, manage, and disseminate sales content efficiently. The platform enables easy communication between marketing and sales teams to ensure their content is aligned when presenting to a buyer.

Top Sales features

  • A centralized hub where your team keeps sales content, product news, and buyer engagement data.
  • Real-time insights to guide customer interactions.
  • Targeted training to optimize sales strategies.

Price: $50+/per user per month

2. Highspot

Overview

Highspot is an all-in-one onboarding, coaching and analytics platform that gives your team access to an extensive library of marketing and sales training content. It focuses on sales enablement through AI guidance, content, and insights.

Top Sales features

  • Extensive library of sales and marketing training content.
  • AI-driven guidance, suggestions, and insights.
  • Easy-to-use content management platform.

Price: $50+/per user per month

3. Brainshark

Overview

Brainshark is a data-driven sales enablement platform that delivers learning courses, training, and AI-driven coaching services. The app features readiness scorecards to determine what skills your team needs to train and the ability to author your own customized learning content.

Top Sales features

  • On-demand onboarding and training resources.
  • Content authoring features that enable you to create custom learning content.
  • Coaching and practice services with AI-driven feedback.

Price: $5+/per user per month

4. Demodesk

Overview

Demodesk is a meeting platform that features a completely web-based screen sharing technology paired with content management, scheduling, and CRM integration capabilities. Demodesk allows you to load playbooks and templates into meeting slides to help your team create methodical customer pitches.

Top Sales features

  • Real-time sales assistance for customer meetings and presentations.
  • Keep pitches engaging with personalized content.
  • Automates CRM data updates. 

Price: $25-$45+/per user per month

5. ShowPad 

Overview

ShowPad is an all-in-one platform that provides insights, content, and coaching to sellers. It integrates CRM, email, marketing automation, and more into one place. ShowPad makes sure your content is automatically synced, making it easier to distribute sales content.

Top Sales features

  • Easily disseminate sales content to your team.
  • Integrates CRM, email, and marketing automation.
  • AI-powered search capabilities and recommendations.

Price: $1+/per user per month

Best Apps for Your Sales Workflow 

1. Zendesk

Overview

Zendesk Sell is a sales CRM software that tracks your email and prospecting activity to increase overall conversion rates. With Zendesk’s Smart Lists, you’re able to organize leads to stay on top of valuable opportunities. Additionally, the software features click-to-call, email automation, and analytics tools that work together to optimize the prospecting process.

Top Workflow features

  • Email and call automation tools streamline the prospecting process.
  • Use Smart Lists to organize leads and discover sales opportunities.
  • Track email and prospecting activity.

Price: $19-$99+/per user per month

2. Loom

Overview

Loom is a video messaging app that allows you to send quick videos in lieu of long text-messages. The appeal of the app is that people retain more information when receiving a message over video rather than through text. 

Top Workflow features

  • Faster, more efficient communication through asynchronous video messaging.
  • Reduces the need for video meetings.
  • Instant video creation, editing, sharing, and tracking engagement.

Price: $8+/per user per month

3. Zoho

Overview

Zoho’s SalesInbox is an email client that organizes emails based on client deals that are the most promising. The inbox is capable of automating lead creation and conversion through the creation of automatically executed rules. Additionally, it automatically notifies you when it’s time to follow up with a prospect.

Top Workflow features

  • Email organization based on sales priorities.
  • Easily accessible background information about clients over email.
  • Automatic follow-up notifications.

Price: $14-$52+/per user per month

4. DocuSign

Overview

DocuSign uses a bundle of applications to automate the contract signing process. Using the tool, teams can streamline the agreement process and save time on contract creation. DocuSign’s Agreement Cloud works across Salesforce, Workday, Google Suite, and more.

Top Workflow features

  • Automates contract execution processes.
  • Integrates with many platforms.
  • Connects every aspect of the contract signing process into one space.

Price: $10-$40+/per user per month

5. Calendly

Overview

Calendly is a simplified scheduling platform that allows teams to coordinate meetings more efficiently. Calendly can be customized to your team members’ availability preferences and you can send links with your schedule to others, whether or not they use the platform. 

Top Workflow features

  • Simple and efficient scheduling process
  • The ability to send links to others outside of the platform.
  • Reduces back-and-forth communication when scheduling.

Price: $8-$16+/per user per month

Conclusion: Top 5 Apps for Your Sales Team

Ultimately, if you’re looking for a few suggestions to level up your sales team in most of the areas covered above, here are the top five apps to add into your workflow:

  1. Automation: People.ai
  2. Productivity: PeopleGlass
  3. Prospecting: LinkedIn Sales Navigator
  4. Tracking: Gong.io
  5. Enablement: Highspot

For decades, sales teams have leveraged the latest technology to make them more productive and successful. The telephone, for example, enabled salespeople to make cold calls, reaching audiences they would previously have to travel to and physically pitch. 

The internet opened up even more opportunities and today, machine learning and artificial intelligence are becoming increasingly sophisticated and will only continue to increase productivity and performance. 

If you want to experiment with new apps for sales and measure their impact on your business, a great place to start is the free PeopleGlass extension for turning Salesforce into a spreadsheet-like experience for added efficiency and ease of use.