It may not surprise you that your CRM doesn’t reflect the true number of contacts your sales team is interacting with. Data entry is often a dreaded task that just doesn’t get done. What may surprise you is that with AI-driven tools like, you can automate that contact and activity capture and greatly improve the health of your CRM.

How One Company Did It

New Relic is a high-growth public company that provides real-time insights that software-driven businesses need to innovate faster. Their cloud platform makes every aspect of modern software and infrastructure observable, so companies can find and fix problems faster, build high-performing DevOps teams, and speed up transformation projects. But, they realized that they lacked visibility into sales activity drivers that lead to opportunity outcomes.

They weren’t capturing contacts across sales, customer support, pre/post sales technical services, and marketing — which meant they could not correlate activity with pipeline.

Rather than try to manage sales teams into being more disciplined about entering data in Salesforce, they decided to deploy and let AI handle the work for them.

Real Impact With

Within six months, New Relic captured more than 100K contacts and improved the health of their CRM environment from 50 percent to 90 percent. They were able to increase the high-value activity data by 300 percent to correlate activity with pipeline.

This gives them unprecedented visibility into their pipeline and critical information on which activities lead to won/closed deals.

Read the full story to get the details on how they did this and how you can do it, too.