Okta CMO Shares Why People.ai is a Game-Changer

In a recent Constellation Research report, “60% of organizations expect to increase investment in AI by more than 50% in 2018”. Implementing the right AI technology will be critical in the next few years, as brands look for ways to create differentiation in the market.

In a recent interview with IDG, OKTA CMO Ryan Carlson shared his thoughts on how AI has changed the face of marketing and how they are using AI to go beyond technology that has traditionally been used at the top of the funnel to help generate leads. Now thanks to AI innovation including People.ai, the technology is also changing how they follow-up on those leads.

Hear how—in Ryan’s own words—People.ai has helped bring more clarity to their marketing ROI insights.