The sales and marketing struggle is real.
Marketing thinks all sales does is eat with prospects at Michelin-starred restaurants, earn frequent flier miles and attend the annual club trip.
Sales thinks marketing is the Art & Crafts Department, plays on Facebook all day and orders socks, not to add they have no clue about what a good lead looks like.
Yet sales and marketing have to get aligned for an organization to meet their growth and revenue goals.
In fact, SiriusDecisions found organizations that maintain a cross-functional alignment among sales, marketing, and product organizations achieve up to 19 percent faster revenue growth and 15 percent higher profitability.
If that’s not enough reason to focus on aligning your sales and marketing teams, consider this: IDC found poor sales enablement (a.k.a. marketing alignment) at B2B companies costs $100 million in lost opportunities per year at “the typical” $1 billion firm.
It’s Time to Bridge the Sales & Marketing Divide
So how do you go about bridging the sales and marketing divide?
People.ai is hosting a meetup on August 14 in Sunnyvale where an experienced panel will start the conversation. Sign up to attend the free panel and learn how Ryan Ried (VP Sales at Oracle Marketing Cloud), Jenny Coupe (Sr. Director, Americas Marketing at Akamai) and Jason Dorfman (Inside Sales at Rubrik) have forged alliances across the aisle.
After the panel, drinks and light snacks will be served as you continue the conversation with your peers and the panelists.
Join our meetup and RSVP today to reserve your spot.