Content marketing SEO guru Andy Crestodina always says, ”never bring an opinion to a data fight.” And he’s right.

Opinions are important and we always encourage dialogue, but at, we use data in all our decision making. We help businesses make good decisions informed by real data—not by opinions. So, it only makes sense that this extends to our company values.

Being data-driven is not only part of our mission; it’s at the core of how we conduct ourselves every day.

Although opinion and emotion have their place, data is your best friend when it comes to making a compelling point. Data is critical when it comes to making decisions that affect our customers so we will always use data to understand the dependencies and the upsides and downsides of any decision we make.

Are you looking to be part of a data-driven team changing the future of sales technology? If so, check out our latest job listings here: