I was mentally kicking and screaming as I walked into my 5pm meeting to evaluate, yet again, another sales tool – this time it was People.ai. I have to admit, I was skeptical at first because other pipeline generation tools promised to deliver the same thing and had failed. By the end of that meeting, I became a believer and is part of why I eventually joined People.ai. But, let me go back to the beginning.
For the better part of the last decade, I was fortunate enough to take on many roles within Go-To-Market (GTM) Operations at New Relic. During my six years there, I partnered closely with sales, marketing, alliances and channels, and services teams to understand and optimize their business processes and technology usage. Throughout this time, I learned a lot about the importance of data quality and how it lays the foundation for processes to run smoothly and for technology to be implemented effectively – but let’s be honest, data quality has been the thorn in my side since the first day I logged into Salesforce.
I was first introduced to People.ai at New Relic where I was part of the team of Operations leaders evaluating the tool for purchase. As my fellow operators might imagine, sitting through a sales pitch and demo of a tool integrated with a perfectly clean Salesforce instance is not the reality for most companies, but I bit my tongue and let them continue.
As I was sitting there listening to the sales pitch, I realized that People.ai was different. Sure, they automate contact and activity capture like a lot of other vendors do, but what sold me on it was their point of view on data and how they did it. They understood that every company has their own set of data quality issues impacting their ability to target the right people to engage with and then they also were able to understand the quality of those interactions. People.ai’s technology was able to actually understand and navigate the beautiful mess of our data in Salesforce.
What I love about People.ai is that they went back to the basics to develop a technology that gets the right data from the start. I know the data will never be 100% perfect, but this was the first time a technology genuinely “wowed” me and that’s a story I want to share with as many GTM teams as I can. When I saw an opportunity to join the People.ai team in a customer facing role, where I could work with Sales, Marketing, and Operations, I knew I had to take it!
I’m excited to be part of the Customer Success team at People.ai so I can take my operations experience and evolve it in a new way to make our customers successful. I love helping our customers optimize their business processes with better data, while enabling their teams to make more data-driven decisions to build stronger revenue models.
If you are interested to learn how it all came to life, shoot me an email or connect on LinkedIn!