Before joining Slack, Julie Liegl reimagined Salesforce’s user conference into a larger-than-life experience that has served the company and its customers well. Now as Slack’s CMO, she is helping define a new market category. Her many accomplishments seem to come easy for this overachiever, but even she couldn’t have predicted her path after graduating with a BA and MA in English and discovering marketing by chance. Read the full story for practical advice fit for any marketing leader.

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