How Marketers Are Using AI to Drive Results and Prove ROI
If you’re a marketer at an enterprise organization, you’re probably having to prove that what you’re doing is working. In fact, you probably have several expensive MarTech tools to help prove that those expensive ABM campaigns you’re investing in have a positive ROI. After all, sending cupcakes to all the decision-makers at all your target accounts isn’t cheap.
But, there’s a problem with attribution and ABM.
While digital campaigns can easily track attribution through clicks and downloads, ABM campaigns like direct mail (or cupcakes) don’t stand a chance without manual data entry from the sales team, and marketers running around playing the “bad cop” CRM enforcer.
The good news? AI has a solution.
Join Jesse Dailey, Head of Sales Engineering at People.ai, and Tim White, Director of Marketing at People.ai on demand by completing the form to the right, for an exciting discussion on how breakthroughs in AI are solving age-old problems with marketing and sales alignment and campaign attribution.
Truly a must-see webinar! Sign up now to discover how marketers are finally getting attribution credit for all their creative ABM campaigns.