The Marketer’s Guide to Identifying Decision-Making Units at Target Accounts

Struggling to figure out the right people to market to at your target B2B accounts?

Account-Based Marketing (ABM) has become the latest strategy to get a laser focus on who you are trying to sell to and help drive better marketing and sales performance. ABM is not a tactic, though, it’s a change in mindset. When you get it right, sales is far more likely to close deals.

But, you can’t take advantage of it unless you can easily identify and understand your customer’s “decision-making unit.”

We’re here to help you do that, AND show you how AI can give you the edge up on your competitors in the process.

In This Guide You’ll Learn:

  • How to discern which personas are in your target accounts’ decision-making unit (and their pain points)
  • Aligning sales and marketing on the same target accounts (and how to do it)
  • What to measure to ensure you’re on target and on track
  • How AI can do the heavy lifting and free you up to focus on creating high impact marketing campaigns

Download this guide and start improving your targeted marketing today.