checklist

Validate Engagement with Key Accounts and Personas

The typical buying group for a complex B2B solution involves six to 10 decision-makers. To penetrate accounts of such size and complexity, sales reps must engage with the right personas as early and often as possible to close and derisk deals.

Read our use case checklist to explore how leading sales organizations are leveraging engagement data and other AI-powered insights to validate reps are connecting with the right people, in the right accounts. The results? Improved rep productivity, a healthier pipeline, and higher win rates, just to name a few.

 Read the use case checklist