Marketers universally know the frustrating struggle of a salesperson cherry picking leads. No matter how great your lead scoring system is, cherry picking is still common-every salesperson does it. From sales’ perspective, it’s an attempt to put more energy into the leads they think matter. But as a marketer, you know every single marketing qualified lead you pass their way has potential and could be getting ignored.
In this ebook you’ll learn:
- Why salespeople cherry pick
- The consequences of cherry picking
- How to use sales and marketing alignment to prevent cherry picking
- A data-driven solution to stop a culture of cherry picking before it starts
Download the e-book now.
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About People.ai
People.ai is a state-of-the-art sales and marketing platform which leverages the power of artificial intelligence to link people, activities, and engagement across the buying journey. Automatically capturing all sales, marketing & customer success activity, the People.ai platform drives actionable revenue insights for both sales and marketing leaders.
Fortune 1000 companies choose People.ai to automate contact creation, identify decision-making units, model buyer behavior, increase forecast accuracy, improve marketing effectiveness, and simply close deals faster.