When Good Leads Die on the Vine
Marketers universally know the frustrating struggle of a salesperson cherry picking leads. No matter how great your lead scoring system is, cherry picking is still common-every salesperson does it. From sales’ perspective, it’s an attempt to put more energy into the leads they think matter. But as a marketer, you know every single marketing qualified lead you pass their way has potential and could be getting ignored.
In this ebook you’ll learn:
- Why salespeople cherry pick
- The consequences of cherry picking
- How to use sales and marketing alignment to prevent cherry picking
- A data-driven solution to stop a culture of cherry picking before it starts
Download the e-book now.