When Good Leads Die on the Vine

Marketers universally know the frustrating struggle of a salesperson cherry picking leads. No matter how great your lead scoring system is, cherry picking is still common-every salesperson does it. From sales’ perspective, it’s an attempt to put more energy into the leads they think matter. But as a marketer, you know every single marketing qualified lead you pass their way has potential and could be getting ignored.

In this ebook you’ll learn:

  • Why salespeople cherry pick
  • The consequences of cherry picking
  • How to use sales and marketing alignment to prevent cherry picking
  • A data-driven solution to stop a culture of cherry picking before it starts

Download the e-book now.