People.ai

Marketers universally know the frustrating struggle of a salesperson cherry picking leads. No matter how great your lead scoring system is, cherry picking is still common-every salesperson does it. From sales’ perspective, it’s an attempt to put more energy into the leads they think matter. But as a marketer, you know every single marketing qualified lead you pass their way has potential and could be getting ignored.

In this ebook you’ll learn:

  • Why salespeople cherry pick
  • The consequences of cherry picking
  • How to use sales and marketing alignment to prevent cherry picking
  • A data-driven solution to stop a culture of cherry picking before it starts

Download the e-book now.

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About People.ai

People.ai is a state-of-the-art sales and marketing platform which leverages the power of artificial intelligence to link people, activities, and engagement across the buying journey. Automatically capturing all sales, marketing & customer success activity, the People.ai platform drives actionable revenue insights for both sales and marketing leaders.

Fortune 1000 companies choose People.ai to automate contact creation, identify decision-making units, model buyer behavior, increase forecast accuracy, improve marketing effectiveness, and simply close deals faster.