About Us

We’re on a mission to be the AI platform for all business activity across every organization.

Data-Driven To The Core is on a mission to be the AI Platform for all business activity, building the sales automation tools the modern organization needs to be more productive. We’re starting by solving the age old problem of sales and marketing alignment, but in a completely new way. We believe that by using our sales automation tools to automate manual tasks (like logging activities into your CRM), you’ll have more time in your day to focus on what’s most important to your business, and sales and marketing teams get the data they need to align and thrive.

Founded in 2016, is based in San Francisco.

The Leadership Team

Oleg Rogynskyy

CEO & Founder

Prior to Oleg helped start and scale three big data companies, two of which, including Oleg’s own Semantria, were subsequently acquired. He has a passion for data science, machine learning, and text analytics. At Oleg is leveraging these technologies to solve the age-old problem of measuring and optimizing human productivity through sales automation tools.

Andrey Akselrod

Chief Technology Officer

Andrey brings almost two decades of experience in managing engineering teams to Prior to joining, Andrey co-founded and was CTO of Smartling, a late-stage translation technology SaaS platform. Prior to Smartling, he was VP of Technology at SpaFinder and Chief Software Architect at RunTime Technologies. Andrey’s focus at is growing a world-class engineering team to help evolve the platform.

Dayle Hall

Chief Marketing Officer

Dayle is a marketing executive with 19+ years’ experience across all marketing disciplines. He is responsible for all strategic marketing activities including branding, product positioning, communications, customer acquisition and go-to-market strategy. Prior to joining, Dayle was the head of marketing and sales development at Lithium Technologies, helping the company grow beyond $100M in revenue. Dayle’s previous experience includes leading Corporate Marketing and Corporate Communications at Aruba Networks (acquired by HPE) and marketing leadership positions at Cisco and Oracle in Europe and North America.

Joel Hofman

Chief Customer Officer

Joel Hofman is the Chief Customer Officer at Joel is an experienced leader in managing technical sales, customer success, professional services, and education services organizations with hundreds of team members around the world. Prior to joining, Joel spent several years at Riverbed Technology, most recently as Senior Vice President of Technical Sales & Services, where he led the post sales and technical pre-sales teams. Prior to Riverbed, he held roles at Sumitomo Mitsui Banking Corporation and Intralinks. Hofman earned a Bachelor’s degree in Technology & Information Management from New York University.

Zach Cusimano

Chief of Staff

Prior to joining, Zach co-founded and held the position of COO for Bizness Apps, the world’s largest mobile app development platform. Over the course of six years he led the mobile SaaS startup from inception to market leadership. He achieved market penetration of over 5% of the total iTunes marketplace and reaching over 30 million monthly active users across 83 countries. At he is focused on building out and supporting our go-to-market strategies and teams.

Rajit Joseph

VP of Product

Rajit brings 15 years of experience in product management and strategy, building enterprise applications. Prior to joining, Rajit held various product leadership positions at, C9, Salesforce, Oracle, Siebel and General Electric. He has contributed to patents in the sales forecasting and opportunity scoring space. For the past four years, he has been focused on applying big data and machine learning algorithms to solve enterprise business problems.

Joshua Hanewinkel

VP of Customer Success

Joshua brings over ten years of experience in customer success and sales roles focused on customer experience, relationship management, and customer loyalty. Prior to joining, Josh led global customer success at Mixpanel. His past experience includes time at Responsys and ConnectEDU and other leading companies. Josh’s main focus at is ensuring customers are successful in implementing sales automation tools.

David Singh

VP of Sales

David has been in sales leadership for over 15 years. Before joining, David was VP of Sales at Lattice Engines, helping develop that organization into the leading predictive vendor and introducing predictive lead scoring to the mainstream. Prior to that, David was on the executive teams at Demandforce and Backbase, was a Technical Sales Leader at iRise and Rational Software, and was in enterprise sales at Salesforce Marketing Cloud. At, David’s focus is to build a best-in-class sales team that sets the industry standard in how to use sales automation tools to drive companies toward their revenue goals.

the office teams

Nancy Jordan

Head of HR and Business operations

Danielle Contreras

Office Manager

Brittney Hall

Head of Customer Support and Operations

Thong Le

Director of Talent

Mariana Lutska

Office Manager, Kiev

Maria Shramko

Head of Technical Recruiting, Kiev

Interested in Joining?

If you’re looking for your next adventure, look no further–we’re hiring!

We know that what we’re building, how we’re building it, and- most importantly-the people who are building it will make our break the success of our company. That means hiring the absolute best talent.

We’ve got a deep bench of experts in the space. Our team has spent time at some of the fastest growing companies like Salesforce, Marketo, Box, SuccessFactors, Responsys and Smartling.


Join Us!

Our Investors

Our angel investors and advisors include creators, product leads and founders from:

Here's how to reach us

or give us a call    (888) 997-3675