FAQ
Yes, People.ai supports multiple CRMs, giving you a unified view of all sales activities across your organization for complete visibility and smarter revenue growth.
People.ai answers the questions revenue leaders ask every day:
- Which deals in my pipeline will actually close?
- Why is this deal stuck and what should I do about it?
- Which stakeholders are engaged and which ones went quiet?
- Is my team spending time on the right deals?
- Which reps are struggling and need coaching?
- What causes deals to slip from one quarter to the next?
- Are we talking to the right people in the buying committee?
- Which accounts are at risk of churning?
- What should I do next to secure the upcoming renewal?
You get answers based on real activity data. Not guesses or rep opinions.
Good answers give you context you can act on. When you ask about a deal at risk, People.ai looks at the activities and contacts for that deal. It also looks at historical data about similar deals and how your AEs typically close business. You get an answer that fits your situation. It's based on real data. And it's clear enough that you know what to do next. The best answers drive decisions that move revenue.
People.ai answers are specific to your business. We look at your actual deal history, your team's selling patterns, and your customer interactions. Other tools give you generic dashboards or reports you have to interpret yourself. People.ai tells you what the data means and what to do about it. The answers work even when your CRM data is incomplete because we capture activity automatically. You get context that matters for your deals, not generic industry benchmarks.
People.ai shows you what's happening inside every deal in real time. You can see when a champion goes quiet. You can see when buying committee members aren't engaged. You can see when the next steps aren't happening. This lets revenue leaders take the right action for their business from a single source of truth. Managers can coach reps on the right deals at the right time. No more guessing based on outdated CRM notes.
Revenue leaders lose deals because they can't see risk until it's too late. Reps forget to log calls. They skip creating contacts. They don't document next steps. This creates incomplete CRM data that raises more questions than it answers. Revenue leaders waste time chasing down what actually happened instead of coaching sellers. People.ai solves this by automatically capturing every customer interaction. It surfaces patterns that predict deal outcomes. You get decisions based on what's actually happening with your buyers. Not guesses based on stale data.
People.ai is built for B2B sales teams with complex deals, long sales cycles, and big contracts on the line. CROs, VPs of Sales, RevOps leaders, and sales managers from Fortune 100 companies use it to get the answers they need when board meetings and pipeline reviews happen. They use it to improve forecast accuracy, coach reps, and identify pipeline risk before deals slip. It works best for companies selling six-figure or seven-figure contracts. Companies where relationships and buying committees matter.
CRMs are where reps manually enter data. People.ai automatically captures every email, meeting, and call. Then it writes that data back to your CRM. You get complete activity records without depending on reps to log information. This means you can get accurate answers even when your CRM data is incomplete. Think of it as the layer that makes your CRM data actually accurate and useful.
Yes. People.ai connects with Salesforce, Oracle, Microsoft Dynamics, Gmail, Outlook, Zoom, Teams, and other tools your team already uses. It captures activity from these systems automatically. What's happening with your accounts appears directly in your CRM - no logging in to another platform. You get answers where you're already asking questions.
People.ai analyzes deal activity patterns to predict which opportunities will close. It looks at engagement levels, champion involvement, meeting frequency, and response times. Sales leaders get data-driven answers to "What will close this quarter?" They don't have to rely on rep intuition or wishful thinking. Customers typically see forecast accuracy improve by 20-30%.
Yes. People.ai flags deals where engagement is dropping, stakeholders aren't responding, or activity levels don't match the close date. You see these risks without opening another tool. Drill into specific deals to understand what's wrong. Step in before deals slip or die. No more learning about problems during your Friday forecast call.
Most teams are live within 2-4 weeks. The platform connects to your email, calendar, and CRM automatically. There's no heavy IT work required. Your RevOps team handles configuration and permissions. Reps don't need training because the system works in the background.