Articles

Discover articles that help GTM and RevOps teams improve pipeline, process, and execution.

Before You Blame AI, Look at What It's Running On

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.

Before You Blame AI, Look at What It's Running On

Before You Blame AI, Look at What It's Running On

Before You Blame AI, Look at What It's Running On

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.

How to Identify At-Risk Deals Before They Go Dark

How to Identify At-Risk Deals Before They Go Dark

Most at-risk deals don't announce themselves. Here's how to spot the warning signs early before it costs you the quarter.

How Many Steps Does It Take to Find Your At-Risk Deals?

How Many Steps Does It Take to Find Your At-Risk Deals?

Identifying at-risk deals takes most teams 11 steps and an hour. Here's what that costs - and what a 15-second answer looks like.

Built for How Executives Actually Operate

Built for How Executives Actually Operate

People.ai MCP gives revenue leaders direct access to the complete activity record behind their deals - inside the AI tools they already use.

How Sales Personalization Stops Deals From Going Dark

How Sales Personalization Stops Deals From Going Dark

Sam McKenna and Natalie Wolf reveal what top revenue teams do differently at every stage.

5 Questions Your Revenue Data Should Answer

5 Questions Your Revenue Data Should Answer

Most forecasting tools show what changed but not why. These 5 questions reveal whether your revenue data is actually working for you.

What We Learned from Listening to Revenue Leaders

What We Learned from Listening to Revenue Leaders

43% of forecasts miss by 10%+ -- not because teams aren't working hard, but because the data they need is scattered, stale, or missing.

5 Predictions for Sales Leaders in 2026

5 Predictions for Sales Leaders in 2026

The hype has cooled. The questions have gotten sharper. CEO Jason Ambrose shares five predictions for sales leaders in 2026.

3 Blind Spots Buried in Every Forecast

3 Blind Spots Buried in Every Forecast

Most forecasts miss because teams can't see risk until it's too late. Here's how to spot it, understand it, and prove your fix is working.

The Buyer's Guide for AI Revenue Intelligence

Not all sales AI is built on good data. Here's how to tell the difference - before you sign.

The Buyer's Guide for AI Revenue Intelligence

The Buyer's Guide for AI Revenue Intelligence

The Buyer's Guide for AI Revenue Intelligence

Not all sales AI is built on good data. Here's how to tell the difference - before you sign.

5 Predictions for Sales Leaders in 2026

5 Predictions for Sales Leaders in 2026

The hype has cooled. The questions have gotten sharper. Here's what comes next.

How to Get Started with AI in your Sales Organization

How to Get Started with AI in your Sales Organization

A step by step guide to leveraging AI across enterprise sales organizations.

4 Reasons Why Your Sales Methodology is Failing (And How to Fix It)

4 Reasons Why Your Sales Methodology is Failing (And How to Fix It)

Take your sales methodology from static and ineffective to dynamic and measurable using an easy-to-update Salesforce-native qualification tool.

Generative AI Use Cases for Sales Organizations

Generative AI Use Cases for Sales Organizations

Learn basic and advanced ways teams can start leveraging GenAI for sales right now to enhance real-time decision-making.

Use AI to Turn Seller Insights into Strategic Revenue Growth

Use AI to Turn Seller Insights into Strategic Revenue Growth

Discover how a data-driven solution helps RevOps leaders streamline seller workflows, enhance data quality, and cut admin costs.

Surface Hidden Pipeline & Run Laser-Focused ABM Campaigns

Surface Hidden Pipeline & Run Laser-Focused ABM Campaigns

A detailed guide for marketers to uncover sales team activities and compliment their efforts with perfectly timed and contextualized customer outreach

Blog: Pipeline Data for RevOps

Blog: Pipeline Data for RevOps

Discover 5 key roadblocks to operations success and proven strategies to overcome them, building a high-performing RevOps engine.

Boost Pipeline Velocity & Conversion with Marketing

Boost Pipeline Velocity & Conversion with Marketing

In this eBook, learn how marketing and sales teams can align on goals and improve performance using better data and automation through AI.