The Secret Recipe to B2B Sales

Is there a Secret Recipe to B2B Sales? Yes!

If you’re in sales, you know how frustrating it can be to keep deal momentum going. Wouldn’t it be amazing if there were some science behind how to do so? Turns out, there is.

In a recent study, People.ai discovered that one of the key ingredients to closing deals is to take a multithreaded sales approach. That means having a clear map of influencers and buying units and making sure the right people are looped in and kept in the decision-making process.

In fact, there is a direct positive correlation between a multithreaded approach and the close ratio. And, the larger the opportunity, the higher the correlation.

Download “The Secret Recipe to B2B Sales” to discover how to put the power of this into your own sales approach.


About People.ai

People.ai is a state-of-the-art sales and marketing platform which leverages the power of artificial intelligence to link people, activities, and engagement across the buying journey. Automatically capturing all sales, marketing & customer success activity, the People.ai platform drives actionable revenue insights for both sales and marketing leaders.

Fortune 1000 companies choose People.ai to automate contact creation, identify decision-making units, model buyer behavior, increase forecast accuracy, improve marketing effectiveness, and simply close deals faster.