has been named a Sample Vendor in Gartner’s Hype Cycle for CRM Sales Technology, 2019. According to report, published on July 10, 2019, “This Hype Cycle will help application leaders supporting sales to assess the relative maturity and business impact of sales technologies. Those technologies that are mature have become must-have costs of doing business, while those that are emerging are a source of competitive advantage.” was named in the Hype Cycle for CRM Sales Technology, 2019 report as a Sample Vendor for the following technology areas:

  • Knowledge Graph for Sales. Gartner defines as: “Knowledge graph for sales is a form of AI knowledge modeling that expresses a data schema of real-world entities and their relationships to one another. It uses algorithmic inference to uncover insights often too complex for human analysis. It underpins all commercial AI sales tools, like predictive sales analytics, conversational engagement analytics for sales and virtual digital sales assistants. It is also a stand-alone technology, used as a substitute for custom analytical data lakes.”
  • Algorithmic Guided Selling. Gartner defines as: “Algorithmic guided selling solutions use predictive and prescriptive machine learning algorithms to manage the sequential sales actions that managers expect sales users to consistently execute. Application leaders supporting sales select these tools to improve sales effectiveness, using them to enforce process discipline and to remove the uncertainty about “what to do next” in complex sales processes.”
  • Virtual Digital Sales Assistant. Gartner defines as: “Commonly referred to as salesbots or digital twins, virtual digital sales assistants (VDSAs) are forms of artificial intelligence that augment internal sales processes. They deliver automated functions that perform tasks on behalf of sellers, such as automated data entry into SFA systems, easier information retrieval from the SFA, or automated actions such as automated appointment scheduling.”
  • Data Intelligence for Sales. Gartner defines as: “Data intelligence solutions deliver data enrichment capabilities like firmographic/contact information data as well as market intelligence to B2B sales users. These solutions are used for prospecting, and account selection, as well as, maintaining data hygiene. Some solutions provide real-time social and news insights on companies and people, by ingesting external direct data feeds or web crawling news and social network posts. Most providers integrate this data into account and contact records in SFA and CRM lead management systems.”

We believe that being named in the report reflects’s dedication to innovating AI-driven technology for Sales teams and we look forward to continuing to do so.

Subscribers may access the report here.

Gartner, Hype Cycle for CRM Sales Technology, 2019, Adnan ZijadicTheodore TravisMelissa Hilbert, 10 July 2019

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