CRM Process Automation
Build a go-to-market data foundation for the next generation of CRM
It Starts with Automatic Contact Creation
Add Every Prospect and Customer Interaction to Your Database
People.ai brings a new definition to contact acquisition and enrichment.
- Capture a steady pipeline of contact information based on your team’s prospect and customer engagements across standard business communication channels
- Take advantage of People.ai’s proprietary technology to go back in time and capture contacts that were engaged with your sales team, but never entered into the CRM
- Choose to sync contacts to your CRM or export the data to your data warehouse, BI tools, or identity management platform
People.ai Evergreen Contacts
Never Let Your CRM Go Stale
People.ai uses proprietary PeopleGraph™ technology to enrich the contacts it creates with systematically verified titles, phone numbers, state, and country values. When a contact’s information changes, such as their email address, People.ai detects the change and automatically updates your CRM.
- People.ai actively monitors and updates your contacts in the background, so your teams always have the latest, 1st party sourced, accurate information
- People.ai created contacts conform to privacy regulations such as GDPR, CASL, and the upcoming CCPA laws
Automatic Contact Role Creation
People.ai gives you the power to identify your true buying group
Contacts engaged with your sales team on a specific opportunity are automatically identified and added as a Contact Role on the opportunity in your CRM.
- Automatically add decision makers to opportunities as contact roles
- Give marketing the visibility to nurture the right people in order to accelerate deals
- Improve marketing attribution by adding roles that weren’t populated in the CRM
Contact Role Conversion
Automatically Convert Hot Leads to Contacts and Add Them to Existing Opportunities
Take the administrative work out of your lead process. People.ai automatically converts active leads that should already be associated with opportunities so that they are not lost in the shuffle.
- Active leads are identified, matched, and converted within your CRM to the correct opportunity
- Identify who’s engaging with your marketing campaigns, associate them with opportunities and enable your teams to proactively follow up