Why Your Sales Training Isn’t Working

A well-designed sales training program is critical for exceeding quota, tailoring solutions to client needs, and reducing sales team turnover. Yet too often sales training is primarily a component of new employee onboarding. Perhaps you schedule a call whenever a…

Why Content Marketing and Inside Sales Need to be BFFs

In many organizations, the content marketing and inside sales teams are the outsiders. The demand gen team and the hotshot sales executives get all the C-Suite praise. But the truth is, these organizational rock stars couldn’t meet their numbers without…

Meetup: Marketing + Sales Alignment

The sales and marketing struggle is real. Marketing thinks all sales does is eat with prospects at Michelin-starred restaurants, earn frequent flier miles and attend the annual club trip. Sales thinks marketing is the Art & Crafts Department, plays on…

Forecasting Doesn’t Have to Be Hard

Brian Signorelli is the Director of the Global Sales Partner Program at HubSpot. He knows better than most just how much sales has changed over the last decade. Before he rose through the ranks at HubSpot, where he started as…

Building Our Community

Customers are the foundation to any successful company and People.ai has some of the best customers. In the last 18 months we’ve made some incredible strides. After graduating from Y Combinator less than a year ago, we’ve signed over 50…

We Can All Learn to Listen Better

Brian Signorelli is the Director of the Global Sales Partner Program at HubSpot. He knows better than most just how much sales has changed over the last decade. Before he rose through the ranks at HubSpot, where he started as…

How to Get to Your Single Source of Truth

If you’ve recently joined a new company and found out that there were dozens of sales and marketing tools in use, and not a single one was integrated with another, you’re not alone. I’ve seen enterprise companies with multiple instances…

5 Tools for Sales and Marketing Alignment

Doesn’t matter which side of the table you’re on – we’ve all been there. Marketing pointing the finger to sales “You’re not working our leads!” and sales pointing their finger “You’re not giving us good leads.” And we all know…

Sales Just Isn’t What It Used to Be

… and why that’s not bad, according to HubSpot’s Brian Signorelli. Brian Signorelli is the Director of the Global Sales Partner Program at HubSpot. He knows better than most just how much sales has changed over the last decade. Before…