Can You Have One KPI to Rule Them All?

Chances are, your sales and marketing teams are tracking dozens of KPIs between them. And both sides argue which KPIs are important, versus which ones are fluff. During our recent sales and marketing alignment meetup, we asked our panelists’ point…

How Sales Activity Goals Can Automate Sales Motivation

It’s no secret that clear goal setting combined with an understanding of why those goals are set, and how they lead to business results, leads to increased employee engagement and productivity. Leaders throughout modern organizations know this and use a…

How to Make Your CRM Great (again)

Your CRM is the vascular system of your business. It’s how your various customer-facing teams are talking to each other. It’s where your business interfaces with the outside world. And, it’s where your business gets its “food”—new deals, growth, etc.…

Use Sales Activity Data to Predict Customer Churn

Sales activity data can provide accurate customer churn predictions. But only if you have a comprehensive sales activity data set in place. Although each customer is different, many of their behavior patterns are the same. As you analyze your sales…