People.ai was thrilled to attend Microsoft’s 2024 Ignite Conference! Our team was on the floor showcasing the ways in which Microsoft and People.ai are better together through both our Microsoft Dynamics 365 Sales and Copilot for Sales integrations. We loved getting to meet, connect, and share knowledge with so many incredible IT and sales leaders.
Plus, People.ai’s very own SVP of Sales Engineering and Field CTO, Jesse Dailey, delivered a thought-provoking session about how go-to-market (GTM) leaders can leverage AI to fundamentally change how their teams operate and win.
GTM teams deserve better from their AI tools
Everywhere we go, we are constantly seeing and hearing about AI. More than ⅔ of the vendor booths at Ignite had AI-related taglines. This makes it difficult to keep up, and even harder to separate fact from fiction when it comes to the promises of AI.
To address this problem, Jesse first shared his 3 “AI Hot Takes”:
- AI is currently under-delivering for GTM teams. AI vendors make big promises to users, but oftentimes their tool outputs are basic and obvious. Why? Because they rely on CRM data that comes from manual rep inputs rather than the full story of data that is often stuck in other tools like email, Slack, or Zoom.
- AI should be used for far more than just content creation. Many sales leaders are looking to adopt AI solutions for their teams, but in an effort to get in early on the “AI wave”, they get distracted by low-hanging fruit use cases like email drafting or basic chatbots. AI’s real power lies in optimizing workflows, providing strategic insights, and enabling smarter, faster decisions—unlocking true business transformation. Leaders should focus on tools that can deliver things like pipeline and forecast intelligence, AI-assisted sales leader coaching, or highly-accurate sales assistants.
- Early adopters of Agentic AI will have a competitive edge: Agentic AI, which can autonomously adapt and execute strategies, is the next leap forward. Businesses that embrace it will outpace competitors by gaining true efficiency and delivering more personalized, scalable, and impactful growth.
People.ai’s SalesAI is just that—a customizable AI sidekick which uses every piece of data available to provide your team with highly strategic, accurate, and actionable responses. SalesAI is built upon a robust data foundation of your CRM data, activity data automatically captured from all of your productivity tools like email, Slack, Teams, and Zoom, and People.ai’s proprietary historical dataset from trillions of dollars of deals. Plus, sales teams can configure their SalesAI Assistant based on their unique sales motion, including sales stage definitions, chosen sales methodology, competitors, playbooks, and more. This results in tailored responses, insights, and next steps that are anything but basic.
A personalized AI solution directly inside of your CRM
Jesse demoed how users of Microsoft Dynamics 365 Sales can leverage People.ai to get those highly strategic AI insights directly inside their CRM. People.ai lets Dynamics users surface risks, identify key stakeholders, understand engagement levels, and get next steps in real-time on every account to ensure reps have the context they need to convert pipeline and drive higher win rates.
AI data security you can trust
People.ai is proud to be Microsoft 365 Certified. The Microsoft 365 Certification demonstrates to Microsoft 365 customers that the People.ai data AI platform has undergone rigorous security testing against controls taken from industry-standard frameworks. It confirms that our company holds ourselves to the highest standards of security and compliance to safeguard our customers’ data.
To learn more about how People.ai can help your GTM org take the AI leap, get a demo here.