If you’re anything like me, 2021 sounds like a futuristic time in which robots and space travel is the norm. While we may not have reached that level of sophistication yet, the world today looks fundamentally different than it did just a year ago. I don’t think I need to list off all the challenges or unique opportunities 2020 brought to the table, but it’s clear they will continue to shape the economy for the foreseeable future. As a result, businesses looking to thrive in the pandemic and post-pandemic world will require an intense focus on revenue maximization.
For the better part of the last decade, I’ve taken on a variety of roles within Go-To-Market (GTM) Operations in the startup world. I partnered closely with sales, marketing, channels, and services teams to optimize their business processes. Through these efforts, I learned the importance of creating measurable, repeatable processes and how important data quality is to that. But anyone who has worked in SalesForce (or any GTM solution) knows that data quality is more of a myth than a reality.
Enter People.ai. My first interaction with People.ai was through an episode on the a16z podcast. While listening I kept thinking “if this works, it’s going to be a game changer.” I immediately started looking into the company, scouring through reviews on G2 and the backgrounds of senior leaders. I was impressed on both accounts.
Building the Future of RevOps
I joined the team at People.ai because the solution is truly in a league of its own. Sure, we automate contact and activity capture, but what sold me on the company was the intense focus on data quality and the depth of data that is captured. As a business, knowing that your sales team has engaged with a prospect is kind of useful, but knowing the level, frequency, and types of interactions is crucial in order to actually score the health of a deal and, ultimately, your pipeline. What makes People.ai different is that our product:
- Gets into the weeds, enabling customers to target the right prospects (i.e. who should we engage with?)
- Creates meaning around the quality of interactions (i.e. are we engaging in the right way?)
- Produces insights around where teams might be going wrong (i.e. can we proactively look at leading indicators to determine if we’re on track to hit our strategic goals?)
Birds of a Feather
As a self-proclaimed data nerd, I share Peopla.ai’s focus on data-driven decisions and appreciate the fact that it’s even one of our core values. My newfound team has already proven to be one-of-a-kind, not only in terms of the volume of data we have access to but in the ways in which we continuously use that data to optimize our operations. I’m 2 months into my role and I’m still awestruck by the intense focus on data-driven decision making.
Taking Care of our People – Value #1
Lastly, but most importantly, I joined this team because of the people that I engaged with during the hiring process. I’ll be honest, the interview process at People.ai was one of the most rigorous I’ve been through. What stood out to me the most was how much each of the leaders I met actively tried to advise and mentor me along the way; not just about what they were looking for, but also how I might be able to further my career, whether or not I joined the People.ai team. It not only made the interview process a valuable experience, but also made me eager to join a team where I knew the leadership would look for ways in which they could actively support my growth and development.
At the end of the day, I joined People.ai for the opportunity to work with incredible people on solving important problems that I believe will impact the future of every industry around the world. Make no mistake – joining a high growth startup is not for everyone. But, if it is something you’re interested in, you couldn’t find a better team than the one here at People.ai.