It’s no surprise “high-data quality” is the #1 desired feature of a CRM platform. However, only 22% of businesses report excellent data connectedness. Why the massive disconnect between the desired and current state? In short, because unifying data across complex multi-CRM environments is a costly, time-consuming endeavor requiring a data warehouse, BI tool, and additional engineering or data science expertise.The solution is CRM Connect from People.ai, a simple, cost-effective way to unify data from multiple CRMs into a single, easy-to-use tabular view. With CRM Connect, GTM teams can finally work off a single source of complete and accurate data – without the cost and complexity of traditional multi-CRM environments. Read our feature brief to learn more.
