As the revenue intelligence market continues to grow, sales leaders are faced with the monumental task of understanding how vendors in the space are differentiated and which vendors ultimately fit their tech stack both now and in the future.
Gartner® Market Guide for Revenue Intelligence highlights the most important features to consider when evaluating the right revenue intelligence vendor for you:
- Activity Intelligence at the Deal Level – As the market continues to expand, the data and analytics at the opportunity level are emerging as the most critical, yet challenging piece of the puzzle.
- Accurate Data – With more tools delivering “insights” to sellers, the quality of data will be critical to reduce burden on sellers.
- Focus on Action – To date sales managers and reps have been overwhelmed with data, so not only do vendors need to make it easier to “get smarter with data” they also are evolving to focus on specific recommendations to improve deal predictability.
Gartner, Market Guide for Revenue Intelligence Platforms, By Steve Rietberg, Adnan Zijadic, Dan Gottlieb, Published 1 November 2021
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