The revenue tech market is transforming before our eyes. While investment in GTM tech is surging – Enterprises run the risk of operating off of faulty insights, because the picture is either inaccurate or incomplete.
Forrester’s New Tech report on Revenue Operations and Intelligence highlights important considerations to inform your GTM tech investment strategy:
- More predictable revenue through transparent accountability
- Improved buyer and buying group intelligence
- Real-time performance management of the revenue engine