Almost overnight, CMOs have had to overhaul their entire marketing strategy, looking for ways to dial back field marketing while still maximizing the impact of ABM. In this environment, the best marketing organizations are putting data to work in surprising ways to unlock new levels of performance.
Join Bob Peterson, Principal Analyst at Forrester to learn about the new playbook that successful marketing organizations are running to keep their teams in the game.
During his presentation, Bob will discuss the plays designed to deliver great marketing outcomes despite the challenges of the current environment:
- Turn data in CRM and employee inboxes into marketing ready contacts
- Bring new levels of precision to segmentation
- Design segment-specific campaigns that deliver results
- Connect campaigns to revenue