The Science of Sales: Move The Middle
Improve Sales Performance with Data-Driven Strategies Optimizing sales organizations has often meant focusing on top and bottom performers. But what about the middle core performers? As discussed by Harvard Business Review, it is these performers that can truly drive change in top-line revenue. Today, with machine learning and artificial intelligence (AI), you can leverage massive amounts of data your organization already has to drive immense impact on sales productivity -- transforming the entire sales organization. How? Join us as we discuss how to uncover what "good" really looks like across the sales organization by using AI to analyze the number, type, and cadence of activities and overlaying attainment data. Backed with this level of granular, activity-based data, along with proper coaching and incentives, you can strategically improve Sales performance across the board.